Every entrepreneur must start their business with the essentials if they want it to have a fighting chance in the overly competitive market. They’d need a thorough grasp of the industry they intend to enter, a strong business strategy, a suitable location or online platform, and quality content.
But perhaps the most crucial thing is knowing how to develop a branding strategy that’ll influence their business’s success and future growth. This sits above the other requirements because it involves building a brand reputation that changes how clients view your company.
And as part of any top-notch branding strategy, brainstorming an exciting and distinctive name for your business is a great way to build a memorable brand that’ll give your target market confidence in you and the quality of the products you offer.
However, we discovered that while different business owners may employ different strategies like brainstorming or using a short domain name generator to name their business, they have a consistent issue of overlooking certain factors, which often leads them to error.
And being aware of these naming errors can aid you in selecting a respectable business name that accurately captures the best qualities of your brand. So without further delay, let’s get started with the three mistakes to avoid when naming your business.
Using Offensive or Undesirable Business Names
Because the average customer is generally interested in the social, ethical, health, and environmental standing of the companies they do business with, a business that shares the same ideals with its core client base will surely see higher sales and customer retention.
The best way to represent your company’s brand is to use a name that aligns with your customer’s values. A poor name can result in brand boycotts and negative opinions of your company, while a likable and memorable one can increase your customer base.
To avoid pushing your customers away and limiting the possibilities of your business, be very careful and considerate when choosing a brand name and a good brand identity to represent your business.
Unnecessarily Long Names
Every business should avoid lengthy and complicated company names since they make it more difficult for customers to find or remember you.
Many clients also will only be able to recall and tell their friends, family, and coworkers about your blog if you choose a unique, memorable name. By all means, avoid lengthy words and phrases as names for your blog, but If you must use one, try shortening it into an abbreviation.
When choosing a name for your company, remember to prioritize two or fewer words so people can quickly identify your business.
Translation Mistakes in Other Languages
Your company can communicate with clients worldwide if it has a strong internet presence. However, in addition to its evident benefits, having a global identity also has its disadvantages. And one is making your brand name visible to people from different cultures and languages.
And while this might not look like a great concern at first, it becomes more so if your company’s name translates negatively in another language.
If potential customers dislike your brand name, they won’t be compelled to use your content. This happened, for instance, when Spanish-speaking buyers refused to buy two popular products from Mazda and Nokia because the names of both products, Laputa and Lumia, in their language meant ‘prostitute.’
To avoid any possible naming disasters from bad translations, do careful and detailed research on the languages that are most widely spoken globally and in your target market. This ensures that, unlike in the cases above, the name of your business won’t offend your customers.
Stay in Touch With Your Clients
Since its debut, social media has significantly impacted the dynamics of the business sector, especially for online businesses. Customers can offer honest feedback, both positive and negative, which fosters business growth by increasing client brand awareness and influencing a company’s success or failure.
And when it comes to a business where most of your business is done online, social media is the perfect tool for further establishing your business by showing appreciation to and getting feedback from your clients.
Staying in touch with your clients through social media is a great way to build trust within your market.
In conclusion, always keep in mind that even seemingly little branding mistakes could swiftly paint a negative picture of your brand in the minds of potential customers. Therefore, as a business owner, you should take all the necessary steps to avoid the terrible error of choosing the wrong name for your business.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.