It is essential to delegate marketing tasks when possible to keep your marketing efforts organized and efficient. By delegating tasks, you can ensure that you focus on the right things and that your marketing efforts are well planned and executed.
Besides, it is crucial to discern how to delegate each task, which I will discuss here: the 10 best tips for leaders. Read on.
What are Marketing Tasks?
Marketing tasks are the lesser-level job that marketing departments do, such as transactions, creating product awareness, facilitating the exchange of value with mediators, etc.
Many businesses find marketing tasks as creating leads for dealers to follow up.
Marketing management lowers the time waste in exchanging goods and services from the seller to the buyer as the individual marketers do the tasks instead.
The Importance of Marketing Tasks
- Building Strong Brand: When each staff knows their tasks, especially the product promotion department, they will focus on building a solid brand to promote, create value, and expand the product, thus, expanding the company.
- Close Relationship with Customers: With the help of each marketing department, effective in their task, builds an intimate relationship between the customers and the company.
- It widens the marketing management of the company.
The Risks Involved In Implementing Each Marketing Tasks
- Brand Risks: When a company overestimates the strength of its brand, it may end up using the wrong marketing techniques rather than spending more resources promoting its brand.
- Trend Risks: Careless implementation of each marketing task may lead to using the wrong trend (the outdated promotional massages) in marketing, thus, pulling your business down.
- Incorrect Calculation of Target Market: Failure to conduct each task effectively, such as collecting data from the wrong places and improper use of data, can lead to losing your target market. Hence, each person should operate with the current data in the marketing field.
The 5 Steps of Delegation You Should Know
Delegation is an essential tool to help free up time, allowing focusing on the things we do best, thus, adding the most value to the marketing organization. Below are the 5 steps of delegation you should know to help facilitate the marketing activities.
Step 1. Choose the Right Person
Select and equate the personnel skills and proficiency with aptitude-based tasks, not simply on convenience.
Step 2. Define the Desired Result
Specify the desired result and relate the criteria to meet when the task is accomplished.
Step 3. Create a Timeframe
Set a deadline for when the task should be done. It builds accountability and fulfillment of each marketing task.
Step 4. Determine Authority
Determine the authority level you want to provide the person(s) in taking actions and deciding.
Ensure each personnel understands their authority level fully. Nothing is more disappointing for delegates than believing they have been given responsibility and authority, not knowing that the correct approach is that of the delegator.
Step 5. Evaluate the Activities
Create a mechanism for the delegates to report progress and relate issues to you. It will help you to track the progress and results of the marketing tasks.
Note: Communication is the key.
The 7 Marketing Functions You Should Know
Marketing functions are the roles or specialized activities performed in marketing that help a company to observe and source possibly successful products for the marketplace they operate in and then promote them by differentiating them from similar products.
It is the activities that enable the goods from the place of production to the area of consumption (connects the producer and the final consumer)
It is a vital part of any company.
However, understanding the core functions of marketing can help you focus your efforts and strategies to support your business. Below are the 7 functions.
1. Market Research
Market research is the first marketing function a market carries out before any other thing in the marketing field.
It plays a significant role in creating and implementing business strategies to meet market needs.
To identify and satisfy customers’ needs and keep the business effective, marketing boards require more information about the consumers, competitors, and the market.
The latter is financing; It plays a crucial role in the marketing function. After the market research, you plan on how to finance your business to keep it running.
Fiance is the money required to create a business. How then is it a marketing function?
Marketing and finance work closely. Without financing, it would not be easy to carry out all the marketing tasks effectively and satisfy the consumers’ needs.
However, with sufficient financing, you can determine whether to give discounts to customers.
3. Product Management
Managing a company’s products is about producing and delivering high-quality products based on consumers’ needs.
It is a vital function in an organization that ensures priority tasks according to business goals, i.e., an organization that manages its product well tends to be more successful in the marketing field.
Price is the tangible value that customers discern your product to be. It is the amount of money that your product is sold.
Pricing as a marketing function is fixing a suitable amount of money (price) for your product so that it is not too low or high but profitable to both company and customers.
It defines market success and profitability. To ensure such, a marketer has to formulate pricing systems based on product life cycles.
Promotion is upgrading your product using marketing strategies or Integrated Marketing Communication (IMC) such as advertising, direct marketing, telemarketing, or public relations.
It makes potential buyers familiar with your company and its product by conveying the benefits and building interest in your product.
Distribution describes where and how your customers can purchase your products.
It is a marketing function because production is never completed until it reaches the final consumer through the distribution channels (the marketers that bring products to consumers).
The 4 Types of Distribution
- Direct Distribution Channel (DDC): It is the distribution from the producer to the market where the products are needed. It does not involve any middlemen.
- Indirect Distribution Channel (IDC): It involves intermediaries. From the producer to the Wholesaler to the Retailer and the final consumer.
- Wholesale/Retail Distribution Channel (W/RDC): It does not involve the producer. It is the distribution from the wholesaler or retailer to the customers. The wholesaler or retailer buys the product bulk from the merchandiser and distributes it to the consumers.
- Electronic Distribution Channels (EDC): It is online distribution. It involves conveying the products to your potential buyers online.
Selling is building and delivering value to buyers.
Sales show the change in value ownership and give consumers the service they want.
It is a marketing function because it identifies and satisfies consumers’ requirements profitably through planned and personalized communication.
Marketing creates product awareness and branding, enabling the company’s sales staff to sell more products.
A company’s production is complete, and the profit and success are measured when the products are sold to the consumers.
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Marketing Tasks for Interns
Marketing interns are the professionals who assist the marketing department in advertising and promotional efforts in a company.
The marketing tasks for interns include developing a marketing plan and target markets and researching the competition.
Additionally, interns should be familiar with the company’s values and how to market the company’s products or services.
Below are some of their tasks
- Formulate Methods: Marketing interns generate the tools and methods for collecting data, such as questionnaires.
- Obtain and Analyze Data to Find Out Consumer Trends: They assist the marketing departments in getting information and studying them to know what the consumer recently needs and how to satisfy such desires.
- Study Marketing Strategies: A marketing intern has to research the marketing techniques and consumer opinions, suggesting a shift to current strategies accordingly to achieve the market goals.
- Write the Market Charts: They create graphic representations of market data, interpreting complicated analyses into understandable content for each department.
- Organize Market Proposals: They ensure each marketing presentation and appointment are prepared according to the company’s needs.
- Operates Company’s Platforms: They monitor and manage the company’s site, shifting outreach schemes as required.
- Scale Consumers’ Satisfaction: They tend to measure each consumer’s satisfaction with others through their response to the products or services rendered to them, thus, conceiving how to balance it if the satisfaction is low.
10 Marketing Tasks You Should be Delegating and How to Delegate Them.
It is important to delegate tasks that are outside of your direct control. You can do that by creating a plan and taking actionable steps.
However, underneath are the marketing task you should be delegating and how to fo about it.
Follow the directions.
1. Social Media
It is a computer-based technology that promotes the sharing of ideas and inflations via virtual networks and communities.
The platform has billions of users using it daily, which means any information posted will go viral.
Unfortunately, it may delay you from other responsibilities, but you can delegate it by hiring a social media manager who can handle the task and keep the site active.
2. Market Research
It is the activity of providing information about the preference of the consumers.
It deals with identifying the growing power of a new product by studying the potential customers.
It allows a company to know the consumer’s interest in the product.
The task is time-consuming. To ensure progress, employ a data professional who can assist you conduct research within your target market and about the market competition to confirm you are progressively equipped with information that will succeed.
3. Email List Management
It is the process of controlling your contacts in components to ensure you provide personalized content to reach each sub-group of your multiple contact index.
To grow your business, you require an email list. However, to ensure it is well-operated, hire an email manager to facilitate your content and make it arrive at its destination and monitor the results of each email campaign.
4. Newsletter Writing
A newsletter is a communication tool that informs the world about recent occurrences around the globe. It could be about fitness, politics, business, relationship, etc.
Then, Newsletter writing is composing such content.
To grow your business, you need to relate it to the world through a newsletter.
If you are not a practically skilled content creator, delegate the task. Hire a skilled writer who can create, edit, and broadcast the newsletter. But, you are required to give him an idea of what you want.
5. Lead Prospecting
It is the identification of potential customers and turning them into prospective customers.
Reaching out to qualified leads can take hours.
To guarantee you are dealing with profitable leads and on time, hire a virtual assistant to help you separate the wrong leads and schedule the quality ones.
6. Content Promotion
Content promotion is distributing blog posts and other resources through paid and organic channels such as pay-per-click advertising, social media, syndication, email marketing, and influencer outreach.
Creating and publishing is not the end, but the content must be promoted beyond social media. Delegate it. Hire a virtual assistant to help you carry out the task effectively.
7. Graphics and Images Editing
It is about fitting images into the created content.
Content (social media posts) with images or videos tends to perform better (go viral).
To enable such, employ a professional graphic designer who will search for the most suitable images and edit and insert them into the post to strengthen the appearance of the content.
8. Content Scheduling
It is to know when and how to share your content to bring more traffic.
To obtain such, delegate the task. Hire a content professional who can identify topics, create a timeline for the posting, and respond to comments.
It is about creating a connection that leads to a mutually beneficial connection. It improves the company’s brand.
To ensure progress, delegate it by getting a network professional to monitor and provide you with networking conferences to attend.
10. Event Coordination
Event coordination is ensuring marketing events happen accordingly.
It improves every detail of the progress of the market.
To ensure you have marketing events occur effectively, delegate the task. Hire an event coordinator to assist you in spicing up the events (handle the marketing for the events) and providing reports after each event.
Note: Now you have discerned the marketing tasks to delegate and how to do so, try delegating one or two tasks and see the results.
Below are some of the considerably asked questions on marketing tasks.
What are the 4 Roles of Marketing?
Marketing is all about creating a relationship with customers and building trust. With this in mind, the role of marketing should be to understand the customer and their needs to create a marketing plan that meets those needs.
- Digital Marketing: It involves working on SEO, social media, website, and paid advertising.
- Customer Marketing: It associates with the customer’s wants and focuses on providing them with satisfying products.
- Content Marketing: It is about creating ebooks, blogs, videos, and other enlightening materials conveying the products.
- Market Science: It is the study of the market’s data and how it may affect or favor the customers.
How Do You Manage Marketing Tasks?
It is important to manage marketing tasks effectively to improve your marketing efforts. By following these tips, you can create a marketing mix that works best for your business.
- Illustrating Your Goals: Decide how you will calculate your goals to attract more customers and increase your sales. Ensure to modify those goals to the operation of your business.
- Keeping Track of Your Audience: To manage your marketing business, you need to be aware of who your target audience is-know and describe them and what they want-it will enable you to satisfy them profitably.
- Establishing Target Audience: After illustrating your goals and knowing who your audience is, set the best way to communicate with them to achieve your entire aim.
- Creating Marketing Content: As you already know your goals and audience as a marketer, establish the content (ebooks, videos, etc.) that will captivate their attention in the populated media marketplace.
- Evaluating the Task: Monitor your workflow. Ensure it meets the deadline according to your plan.
What are the 5 Concepts of Marketing?
Marketing is creating value for a company by distributing products and services. The five concepts that marketing should focus on are brand equity, consumer perception, pricing, product development, and promotion.
- Product Concept: The oldest marketing concept that states that consumers will favor products that are available and highly affordable-It deals with the availability and affordability of products. It leads to marketing myopia because producers do not focus on the fundamental objectives but their perceptions.
- Product Concept: It focuses on manufacturing quality products because consumers are believed to favor products that give the most quality, resourceful, and performance features.
- Selling Concept: It holds the perception that consumers buy enough of a firm’s product only if it ventures into a large-scale selling and promotion effort. It is about selling the company’s products (creating large sales transactions) rather than what the market wants (building a long-lasting profitable customer friendship). It involves high risks.
- Marketing Concept: It takes the customer’s first approach. It focuses on achieving organizational goals based on recognizing the needs and wants of the target markets and delivering the desired satisfactions better than another company. Customers’ emphasis and value are the routes to achieving sales and profits.
- Societal Marketing Concept: It holds the strategy of delivering value to customers in a way that maintains or improves the customer’s and society’s well-being. It puts human welfare on top before profits and satisfies the wants.
What is the First Task You Have to do in Marketing?
It is identifying and defining marketing opportunities and problems.
Marketing tasks are each marketing department’s activities. Delegating each task facilitates the activities and keeps the company running-satisfying the needs and wants of the consumers profitably.
Watch the video below for more findings
- I am a writer and researcher, a practical digital marketer, and a copywriter who communicates value to a society based on years of experience and knowledge in the field.